在过去的一周里,包括Nordstrom和Neiman Marcus在内的主要零售商已经加入了放弃特朗普产品的品牌名单,现在,HSN和Shopstyle也纷纷效仿。
根据Racked的报告,HSN从其网站上悄悄地拉出了特朗普家居产品(该零售商从未携带伊万卡特朗普的标签)。与其他零售商一样,HSN认为销售不佳 – 而非政治 – 是决定的原因。 “我们不断更新我们的产品种类,并最近删除了该系列以及各种[其他产品],”该品牌的发言人在一份声明中表示 引诱. “我们还在HSN出售特朗普总统纪念品。在HSN,我们是无党派的,我们的产品决策完全基于与我们业务相关的持续评估。“
PopSugar拥有的购物网站ShopStyle,此前曾单独为Ivanka Trump产品提供超过1,500个结果,也是空置的。 “与我们零售商看到的伊万卡特朗普产品需求下降相对应,我们看到需求同样下降,”一位发言人告诉Racked。 “因此,我们正在从我们的数据库中删除特朗普产品,以使更高性能的产品在我们的平台上具有更高的可见性。”我们已经联系ShopStyle并将相应更新此帖子。
T.J. Maxx和Marshalls也与品牌保持距离。在获得的笔记中 纽约时报, 零售商的母公司TJX公司告诉其员工不要单独展示伊万卡特朗普产品并丢弃伊万卡特朗普标志。
“立即生效,请从功能中删除所有伊万卡特朗普商品并混合到运行中,”该说明读到。 “所有伊万卡特朗普的标志都应该被丢弃。”在零售业中,“跑步”是大多数物品悬挂的衣架。
该公司发言人证实 引诱 该消息已被发送到商店,但表示这并不意味着伊万卡特朗普将永久消失:“此时,我们继续提供这一系列的商品。我们会不时地与我们的商店沟通如何处理商品。我们发送的通信指示商店将这一系列商品混合到我们的货架上,而不是将其从销售区域中移除。“
到目前为止,拉动特朗普相关产品的主要品牌坚持认为决定是关于产品,而不是政治(仍然,特朗普总统在推特上说Nordstrom对他女儿的待遇是“可怕!”)。但产品拉动的时机值得仔细研究。 “我在grabyourwallet.org的#GrabYourWallet名单上密切关注特朗普品牌库存的水平,自10月初以来一直这样做,”抵制活动的联合负责人Shannon Coulter告诉他们 引诱. “总统制定穆斯林禁令后,我开始看到特朗普品牌库存在商店急剧下降,而在此之前,下降趋势更为渐进。 #GrabYourWallet零售商中的特朗普库存在1月中旬到2月初之间下降了55%,“她补充道。
Coulter推测,在做出库存决策时,特朗普品牌的低销售额(可能以前可能不会有所下降)可能不足以弥补抵制给品牌带来的额外压力。
HSN,ShopStyle和T.J. Maxx目前仍在#GrabYourWallet的抵制名单上。随着故事的发展,我们将更新这篇文章。
更多关于品牌掉落特朗普产品:
- 贝尔克从伊万卡特朗普的标签中取出产品
- 内曼马库斯已经放弃了伊万卡特朗普的珠宝系列
- Nordstrom正在放弃伊万卡特朗普的品牌
我们在特朗普获胜之前拍摄了这个,这就是我们发布它的原因:
Trey
在过去的一周中,许多主要零售商,包括Nordstrom和Neiman Marcus,已经加入了放弃特朗普产品的品牌名单。现在,HSN和Shopstyle也纷纷效仿。这些零售商认为销售不佳是决定的原因,而非政治。他们正在从他们的数据库中删除特朗普产品,以使更高性能的产品在他们的平台上具有更高的可见性。T.J. Maxx和Marshalls也与品牌保持距离。到目前为止,拉动特朗普相关产品的主要品牌坚持认为决定是关于产品,而不是政治。
Scott
在过去的一周中,许多主要零售商,包括Nordstrom和Neiman Marcus,已经加入了放弃特朗普产品的品牌名单。现在,HSN和Shopstyle也纷纷效仿。这些零售商表示,销售不佳是决定放弃特朗普产品的原因,而非政治因素。T.J. Maxx和Marshalls也与特朗普品牌保持距离。这些品牌的决定可能与特朗普品牌的低销售额有关。
Cruz
It seems that major retailers, including Nordstrom and Neiman Marcus, have joined the list of brands that have abandoned Trump products in the past week. Now, HSN and Shopstyle have followed suit. According to Rackeds report, HSN quietly pulled Trump home products from its website (the retailer never carried Ivanka Trumps label). Like other retailers, HSN believes that poor sales – not politics – are the reason for the decision. “We are constantly updating our product offerings and recently decided to remove this line and various [other products],” a brand spokesperson said in a statement. “We are still selling Trump presidential memorabilia at HSN. At HSN, we are non-partisan and our product decisions are entirely based on ongoing evaluations related to our business.” PopSugar-owned shopping site ShopStyle, which previously provided over 1,500 results for Ivanka Trump products alone, is also empty. “As weve seen demand for Ivanka Trump products decline, corresponding with our retailers experience, weve made the decision to remove this line from our database to ensure that higher performing products receive maximum visibility on our platforms,” a spokesperson told Racked. “We have reached out to ShopStyle and will update this post accordingly.” T.J. Maxx and Marshalls are also keeping their distance from the brand. In notes obtained by The New York Times, the parent company of the retailers, TJX Companies, told its employees not to display Ivanka Trump products separately and to discard Ivanka Trump signs. “Effective immediately, please remove all Ivanka Trump merchandise from features and mix into the runs,” the instructions read. “All Ivanka Trump signs should be discarded.” In retail, “runs” are the majority of items hanging on hangers. A company spokesperson confirmed to Racked that the message had been sent to stores, but said it didnt mean Ivanka Trump would disappear permanently: “At this time, we continue to offer this line of merchandise. It is through routine communication we have with our stores that we address how to handle merchandise. We are sending instructions to stores to mix this line of merchandise into our racks, not to remove it from the sales floor.” So far, major brands that have pulled Trump-related products insist that the decision is about the product, not politics (still, President Trump tweeted that Nordstroms treatment of his daughter was “terrible!”). But the timing of the product pull is worth examining closely. “Ive been closely monitoring the level of Trump brand inventory at