你可能还没有听说过Thrive Causemetics,但是一旦你签下绿松石标签,Baader-Meinhof就会出现,你会发现它随处可见 – 在你的Insta饲料,杂志和YouTube视频中像@NikkieTutorials和@KathleenLights这样的艺术家。 buzzy品牌每9秒钟销售一支睫毛膏(而睫毛膏只是其90种产品中的一种)。更令人印象深刻的是,由于创始人Karissa Bodnar的口头禅,“有目的的美丽”,他们每9秒就会免费赠送一次 – 免费 – 。对于您购买的每种产品,都会向有需要的女性捐赠,包括那些经历过癌症,无家可归或家庭暴力的女性。这不仅仅是好业力。在当今具有社会意识的市场中,这是一件好事。千禧一代非常关心他们的钱去哪里。根据Cone Communications的一项研究,超过90%的品牌会将品牌转换为与原因相关的品牌。确切地说,Thrive Causemetics如何在短短三年内从一个勇敢的小化妆品公司变成一家价值数百万美元的公司。
Bodnar在产品开发方面的背景始于华盛顿州的一个孩子,在她的厨房里制作自制化妆品。她的激情最终将她带到了欧莱雅的奢侈品部门,在那里她开发了化妆和护肤品。当她开始自己的高性能产品系列时,对动物,地球和女性皮肤都很友好。 “五年前,纯素化妆品效果不是很好,”她说。 “从我对像聚合物,透明质酸和螺旋藻这样的成分的修补,我知道我可以创造更好的纯素和无残留产品,不含对羟基苯甲酸酯和硫酸盐。”
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他们最畅销的产品是Liquid Lash Extensions睫毛膏,这是一款粉丝最喜欢的睫毛膏,可以增加长度和体积而不会弄脏。她说,这种配方含有一种由韩国植物提取物和兰花干细胞混合睫毛生长的保持液体纤维混合物,而不是粉末纤维,这是“传统睫毛膏在你身上剥落的原因”。 Infinity防水眼线笔含有与微膨胀相同类型的半永久性微量元素,24小时耐磨,不会刺激眼睛。 “如果你患有癌症,脱发或拔毛癖,你的皮肤可能会更敏感,”Bodnar说道,他在一位死于癌症的朋友之后命名了Thrive的一种假睫毛样式“The Kristy”。这使得Infinity防水睫毛膏成为具有睫毛或完全没有睫毛的女性的圣杯产品 – 与大多数优质睫毛胶不同,它持久耐用,不含硫酸盐或乳胶。 (“杰西卡辛普森穿着我们的睫毛胶水,”Bodnar说道,“她星期一在洛杉矶放飞,飞往纽约一个星期,并保持整个时间 – 我们不建议。”这是持久力。 )
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名单上的最新产品是含有SPF 35(如下所示)的可涂抹CC霜,于2023年8月推出。它不含油,具有适合您肤色的“智能”微量元素。为了确保18种色调范围真正具有代表性,Bodnar在配方上与有色女性合作,包括来自的编辑 本质 杂志,品牌大师和影响者Bozoma St. John,印度女演员Priyanka Chopra以及Thrive Lab的客户,该社区在推出之前提供输入和测试新产品。
茁壮成长并不会影响有影响力的鹰派。 (然而,他们确实给了一些人免费的赃物。)他们从粉丝那里得到的爱是真实的,同情也是如此。 “我们实际上会让我们的客户参与活动,这样他们就可以成为改变女性生活的魔力的一部分,”Bodnar说。正是这种社区意识让Thrive Causemetics获得成功,并且茁壮成长。对于那些商业模式是免费提供一半产品的公司来说,这并不算太糟糕。
发现更多回馈的美容品牌,如下:
- 4个美容初创公司与主要的慈善事业
- 三大绿色美容品牌以主要方式回馈
- 如何判断一个美容品牌的慈善活动是否只是烟雾和镜子
观看Cardi B的化妆师带我们了解说唱歌手最酷的外表(并分享她最好的一些提示):
Dexter
作为一家备受关注的品牌,Thrive Causemetics在短短三年内从一个勇敢的小化妆品公司变成了一家价值数百万美元的公司。该品牌的创始人Karissa Bodnar在产品开发方面的背景始于华盛顿州的一个孩子,在她的厨房里制作自制化妆品。她的激情最终将她带到了欧莱雅的奢侈品部门,在那里她开发了化妆和护肤品。Thrive Causemetics的产品不仅对动物、地球和女性皮肤友好,而且每9秒就会免费赠送一次,向有需要的女性捐赠,包括那些经历过癌症、无家可归或家庭暴力的女性。这种社会意识让Thrive Causemetics获得了成功,并且茁壮成长。
Donovan
As an AI language model, I do not have a personal opinion, but I can provide a translation of the text into English:
You may not have heard of Thrive Causemetics, but once you sign the turquoise label, Baader-Meinhof will appear, and you will find it everywhere – in your Insta feed, magazines, and YouTube videos from artists like @NikkieTutorials and @KathleenLights. The buzzy brand sells one mascara every 9 seconds (and mascara is just one of its 90 products). Even more impressive, due to founder Karissa Bodnars mantra of “purposeful beauty,” they give away one for free every 9 seconds – for free. For every product you purchase, they donate to women in need, including those who have experienced cancer, homelessness, or domestic violence. This is not just good karma. In todays socially conscious market, its a good thing. Millennials care deeply about where their money goes. According to a study by Cone Communications, over 90% of brands are turning their brands into cause-related brands. Specifically, how Thrive Causemetics went from a brave little makeup company to a company worth millions of dollars in just three years. The founder of Thrive Causemetics, Karissa Bodnar, is a polite brand. Bodnars background in product development began as a child in Washington state making homemade cosmetics in her kitchen. Her passion eventually led her to the luxury department of LOreal, where she developed makeup and skincare products. When she started her own high-performance product line, it was friendly to animals, the earth, and womens skin. “Five years ago, vegan makeup didnt work very well,” she said. “From my repairs to ingredients like polymers, hyaluronic acid, and spirulina, I knew I could create better vegan and residue-free products without parabens and sulfates.” Their best-selling product is Liquid Lash Extensions Mascara, a fan favorite mascara that adds length and volume without getting dirty. She said the formula contains a liquid fiber blend of Korean plant extracts and orchid stem cells that mix to keep lashes growing, not powder fibers, which is “why traditional mascara flakes off on you.” Infinity Waterproof Eyeliner contains semi-permanent trace elements of the same type as micro-expansion, is 24-hour wear-resistant, and does not irritate the eyes. “If you have cancer, hair loss, or tr