专业化妆品牌Cover FX正在重新定义“裸体”这个词，其新的美容活动旨在提醒美容行业“裸体不是米色”。
该活动于本周推出，宣传该品牌最畅销的无油Natural Finish Foundation，以其广泛的色调范围而闻名：该系列拥有40种不同色调，温暖，凉爽和中性色调（最轻的色调，P10） ，是一种粉红色的白色瓷器;最黑的，N120，是一种中性的深乌木。
“裸色而不是米色”也恰好与Cover FX的新型在线遮阳 – 匹配器的推出相吻合，该系统可以对购物者的肤色进行数字分析，以确定40种Natural Finish Foundation色调中哪一种最适合他们。但这个活动背后的真正目的是什么？提醒美容行业和购物者一样，每一种肤色都是美丽的 – 我们都应该有化妆品来塑造我们独特的肤色。
“自然完成基金会一直是影响者，专业人士和美容业内人士最喜爱的基金会，”Cover FX的首席营销官Steph So告诉我们 引诱. “我们与’裸体不是米色’活动的目标是更广泛地分享这个令人难以置信的产品。我们希望这种信息能让女性在与皮肤完全匹配的配方中发现最佳美容，用高标准的安全成分制成Cover FX闻名于世。“
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考虑到美容行业的历史独特性，该活动特别强大：即使在今天，当购物者推动各种各样的多样性时，例如，有色女性可能难以找到不仅适合她们的化妆品，而且 制作 对他们来说毕竟，裸色调仍然是指那些以米色为主色调的裸色调，而裸色唇膏很少包含对棕褐色或深色皮肤的人来说实际上看起来裸色的颜色。我们已经走了很长的路 – 但还有很多事情要做。
目前，您可以通过在社交媒体上分享自己的照片并标记品牌以及标签#nudeisnotbeige来支持CoverFX的卓越计划。要查看完整的Natural Finish Foundation遮阳范围并找到匹配的色调，请前往CoverFX.com。
更多关于多样性和美丽：
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- 41名色彩女性对美丽和多样性的追求
- 我们如何在今日美国重新定义美
现在，去幕后 引诱的美丽多样性封面拍摄：
Cover FX, a professional makeup brand, is redefining the term “nude” with its new beauty campaign, which aims to remind the beauty industry that “nude is not beige.” The campaign, launched this week, promotes the brands best-selling oil-free Natural Finish Foundation, known for its wide range of shades: the series has 40 different shades, warm, cool, and neutral tones (the lightest shade, P10, is a pinkish porcelain white; the darkest, N120, is a neutral deep ebony). “Nude is not beige” also coincides with the launch of Cover FXs new online shade matcher system, which digitally analyzes shoppers skin tones to determine which of the 40 Natural Finish Foundation shades is best for them. But what is the real purpose behind this campaign? To remind both the beauty industry and shoppers alike that every skin tone is beautiful – we should all have makeup to enhance our unique skin tones. “Natural Finish Foundation has always been a favorite of influencers, professionals, and beauty insiders,” Cover FXs Chief Marketing Officer Steph So told us. “Our goal with the nude is not beige campaign is to share this incredible product more widely. We hope this message will empower women to discover their best beauty in a formula that matches their skin perfectly, made with Cover FXs renowned high standards of safe ingredients.” Given the historical uniqueness of the beauty industry, this campaign is particularly powerful: even today, when shoppers are pushing for greater diversity, women of color may still struggle to find makeup that not only suits them but also looks nude on them. After all, nude tones still refer to those with beige as the main tone, and nude lipsticks rarely include colors that actually look nude on brown or dark skin. Weve come a long way – but theres still much to be done. For now, you can support CoverFXs excellent initiative by sharing your own photos on social media and tagging the brand with the hashtag #nudeisnotbeige. To see the full range of Natural Finish Foundation shades and find your match, head to CoverFX.com.
这个活动非常有意义，因为它提醒我们每个人都是美丽的，无论肤色如何。Cover FX的新型在线遮阳系统可以帮助购物者找到最适合他们肤色的色调，这是非常实用的。美容行业需要更多这样的活动来推广多样性和包容性，让每个人都能找到适合自己的化妆品。我支持Cover FX的卓越计划，并会在社交媒体上分享自己的照片并标记品牌以及标签#nudeisnotbeige。