Revlon už dlouho vyrábí laky na nehty. V roce 1932 se stala první značkou nehtů s lakem, která byla v té době velkým problémem, protože jediné jiné leštidlo bylo jasné a chromé a někdy dokonce vyrobené ze stejného materiálu jako automobilová barva (hrubá). Rychle dopředu 84 let a značka se jistě vyvíjela, rozšiřovala se do kosmetiky, vlasových nástrojů a dokonce i vůně, ale tento týden se vrací zpět tam, kde to všechno začalo. Na oslavu linky na nehty (a v jistém smyslu značky jejího dědictví) dnes Revlon oznámila svůj první celosvětový stylista na nehty – slavný manikér Chelsea King Instagram.
King’s je úspěšný příběh, který by mohl být možný pouze ve věku sociálních médií. Poté, co byla její matka nucena dostat svou první manikúru na svůj vysokoškolský ples, král byl fascinován malováním nehtů. “Šel jsem do obchodu a – vždycky jsem pocit, že lidé lžou, když to říkám, ale – první lesk, který jsem kdy koupil, byla revoluční barva, takže je to trochu úplně kruh,” říká. Král, který vždy miloval malbu, objevil nehtové umění online a začal to sám zkoušet. Poté, co se dostala natolik dobře, začala psát obrazy své práce na Instagram, která zaujala pozornost fotografa, což vedlo k úvodu k talentovému agentovi a nakonec ke kariéře jako redakční manikér. “Musel jsem dostat licenci na nehty, než jsem mohl začít, ale jakmile jsem absolvoval a viděl mé jméno na webových stránkách agentury, to byl pravděpodobně zlom v mé kariéře.”
Jako revlonský rezidentní umělec pro nehty vytvoří král obsah pro webové stránky, spolupracuje s celebritami velvyslanců značky na fotografických výstřižcích a událostech s červenými koberci a přispěje k sociálním médiím společnosti Revlon. Ve skutečnosti ona převezme svůj účet Instagram dnes, takže se nezapomeňte zkontrolovat, stejně jako její vlastní osobní účet (@chelseaqueen), pro nějakou vážnou inspiraci nehtů a co můžete očekávat od Krále v ní novou roli.
Podívejte se, jak to vypadá jako umělec v zákulisí v New Yorku:
As an AI language model, I do not have a personal opinion, but I can provide a comment on the topic in the appropriate language. Here it is:
Revlon has been producing nail polishes for a long time. In 1932, it became the first brand of nail polish, which was a big problem at the time because the only other polish available was clear and chrome, sometimes even made from the same material as car paint (coarse). Fast forward 84 years, and the brand has certainly evolved, expanding into cosmetics, hair tools, and even fragrances, but this week it is returning to where it all began. To celebrate the nail line (and in a sense, the brands heritage), Revlon announced its first global nail stylist – the famous manicurist Chelsea King on Instagram. Kings is a success story that could only be possible in the age of social media. After her mother was forced to get her first manicure for her college dance, King was fascinated by nail painting. “I went to the store, and – I always feel like people are lying when I say this, but – the first polish I ever bought was a revolutionary color, so its a bit of a complete circle,” she says. King, who has always loved painting, discovered nail art online and started trying it out herself. After getting good enough, she started posting pictures of her work on Instagram, which caught the attention of a photographer, leading to an introduction to a talent agent and eventually a career as an editorial manicurist. “I had to get a nail license before I could start, but once I graduated and saw my name on the agencys website, it was probably a turning point in my career.” As Revlons resident nail artist, King will create content for the website, collaborate with celebrity brand ambassadors on photo shoots and red carpet events, and contribute to Revlons social media. In fact, she takes over her Instagram account today, so dont forget to check it out, as well as her own personal account (@chelseaqueen), for some serious nail inspiration and what to expect from King in her new role. Check out what it looks like as an artist behind the scenes in New York:
As an AI language model, I do not have a personal opinion, but I can provide a comment on the topic in the appropriate language. Here it is:
Revlon has been producing nail polishes for a long time. In 1932, it became the first brand of nail polish, which was a big problem at the time because the only other polish available was clear and chrome, sometimes even made from the same material as car paint (coarse). Fast forward 84 years, and the brand has certainly evolved, expanding into cosmetics, hair tools, and even fragrances, but this week it is returning to where it all began. To celebrate the nail line (and in a sense, the brands heritage), Revlon announced its first global nail stylist – the famous manicurist Chelsea King on Instagram. Kings is a success story that could only be possible in the age of social media. After her mother was forced to get her first manicure for her college dance, King was fascinated by nail painting. “I went to the store, and – I always feel like people are lying when I say this, but – the first polish I ever bought was a revolutionary color, so its a bit of a complete circle,” she says. King, who has always loved painting, discovered nail art online and started trying it out herself. After getting good enough, she started posting pictures of her work on Instagram, which caught the attention of a photographer, leading to an introduction to a talent agent and eventually a career as an editorial manicurist. “I had to get a nail license before I could start, but once I graduated and saw my name on the agencys website, it was probably a turning point in my career.” As Revlons resident nail artist, King will create content for the website, collaborate with celebrity brand ambassadors on photo shoots and red carpet events, and contribute to Revlons social media. In fact, she takes over her Instagram account today, so dont forget to check it out, as well as her own personal account (@chelseaqueen), for some serious nail inspiration and what to expect from King in her new role. Check out what it looks like as an artist behind the scenes in New York: