Suave就是要保持真实。以其经济实惠且有效的头发和身体产品而闻名的个人护理品牌正在呼吁B.S.在典型的头发广告中使用的疯狂技巧。你知道，那些你看到的，给出了侧视并思考，“这是不可能的。”
研究表明，74％的千禧一代女性认为广告中显示的头发无法实现。事实证明，这很可悲但却是真实的。 “我们知道头发护理品牌经常使用夸张的说法，并在广告中展示一些荒谬的情况，我们可以承认，Suave过去曾经有过自己喜欢的发型，”Suave营销总监Jennifer Bremner告诉我们 引诱. “但我们也知道，我们不需要依赖广告技巧，并决定享受一些乐趣，同时向所有女性展示当你真正看到它时，这些做法看起来多么疯狂。”
因此，Suave制作了一个视频，展示了其中一些广告是多么荒谬和不切实际。视频以绿色屏幕上的模型开始，有杆 – 是的，棒 – 穿过她的头发，使它看起来飘逸和风吹。接下来，另一个模型展示了看似长而完美的波浪，但是当她起身时，你可以看到头发延伸部分粘在平台上。至于音量？这一切都归功于隐藏在头发中的发泡胶球。
“我看到很多相同的技巧一次又一次地用在各种发型上。他们真的超过了顶级，“发型师Ursula Stephen说。 “我觉得最有影响力的是，当品牌只是让自己的产品为自己说话而不是采取极端措施来展示女性的头发是不可能实现的。”
礼貌Suave
Suave决定通过要求其模特用产品清洗自己的头发并展示其真实，真实的效果来改变游戏。这意味着这个场景没有华丽的阵容。 “去年我们的乐趣”evaus“实验之后[美容博主试用Suave的产品并提供了真实的反馈]，我们想再次向女性展示瓶子中的东西，而不是包装或夸大的广告，”布雷姆纳。
礼貌Suave
具有不同头发质地的模型使用玫瑰油输液洗发水和护发素以及自然保持压缩微雾发胶等产品来定制自己的头发。他们让您知道产品实际上是如何为他们工作的。经过喷雾的微雾发胶，一个波浪形发型的模型，“它保持我的卷曲，但它仍然具有柔软，光滑，有弹性，健康柔软的质地。我很超级，非常高兴。“
As an AI language model, I do not have a specific language preference. However, I can provide a comment in English on the topic.
Suave is all about keeping it real. The personal care brand known for its affordable and effective hair and body products is calling out the crazy tricks used in typical hair ads. You know, the ones you see and think, “Thats impossible.” Research shows that 74% of millennial women believe the hair shown in ads is unachievable. Its sad but true. Suave recognizes that hair care brands often use exaggerated claims and showcase some ridiculous situations in their ads. “We know that hair care brands often use exaggerated claims and showcase some ridiculous situations in their ads, and we can admit that Suave has had its own favorite hairstyles in the past,” Suave Marketing Director Jennifer Bremner told us. “But we also know that we dont need to rely on advertising tricks and decided to have some fun while showing all women how crazy these practices look when you really see them.” Therefore, Suave made a video showcasing how some ads are ridiculous and unrealistic. The video starts with a model on a green screen with a pole – yes, a pole – going through her hair, making it look flowing and windblown. Next, another model showcases seemingly long and perfect waves, but when she stands up, you can see hair extensions sticking to the platform. And the volume? Its all thanks to a hidden foam ball in the hair. “I see a lot of the same tricks used over and over again on various hairstyles. They really go over the top,” hairstylist Ursula Stephen said. “I think the most impactful thing is when a brand just lets their product speak for itself instead of taking extreme measures to show that womens hair is impossible to achieve.” Suave decided to change the game by asking its models to wash their hair with the product and showcase its real, authentic effects. This means no fancy setups. “After our fun evaus experiment last year [beauty bloggers tried Suaves products and provided real feedback], we wanted to show women whats in the bottle, not the packaging or exaggerated ads,” Bremner said.