当一位前斯坦福大学的同学释放出一个关于工程学课程中性别失衡的杰作时，黛比斯特林在2011年发现了她的早午餐。她问道，那个女人和她哥哥的林肯日志和乐高积木一起玩过，但为什么没有任何伟大的女孩建筑玩具呢？ “她说的那一刻，它点燃了我的火焰，”31岁的斯特林回忆道。 “我开始沉迷于这个想法。”
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近一年后，她辞去了一家珠宝公司的营销工作，并投入了3万美元的资金，为那些具有吸引力和教育意义的女孩设计建筑玩具。她将她的创业公司GoldieBlox称为“金发姑娘和三只熊”。 “GoldieBlox的想法不是那么原始。玩具架上有很多粉红色的乐高积木，”Sterling解释道。 “但我们所做的事情需要决心执行，并冒险去那里做一些与众不同的事情。”
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女孩，她了解到，她更喜欢叙事型游戏，所以她用Peg-Board，线轴，带状和结构化的GoldieBlox构建了一个原型作为一个故事，充满了关于发明和失败的书籍以及“建立帮助朋友的东西， “ 她说。但当她与玩具行业资深人士分享这个概念时，他们嘲笑“我得到的回应是女孩不倾向于建造，”斯特林说。 “女孩的建筑玩具注定要失败。”
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着名的遗言：2012年，她通过Kickstarter在一个月内筹集了惊人的285,000美元，使GoldieBlox能够生产40,000个单位 – 这是第一次运行的巨大数字。 11月下旬，正好赶上假日购物闪电战，GoldieBlox在YouTube上发布了一个令人眼花缭乱的两分钟视频（由Sterling的电影制作人丈夫制作），描绘了一群精力充沛的女孩，他们用粉红色玩具制作了史诗般的Rube Goldberg机器。电影配乐是一部经过改编的女孩权力版本，着名的厌恶女性的Beastie Boys视频获得了700万次观看，并引发了关于工程中女孩缺乏的全国性对话。
Beastie Boys对这首歌的使用产生了疑问，虽然他们还在拍摄一些东西，但她最终还是从视频中取代了这首歌。英镑坚持使用这首歌不是营销噱头，并将这一事件描述为“我生命中最糟糕的几周之一。”但该宣传无疑是该公司的福音，每个人都有来自切尔西克林顿和艾伦德杰尼斯的推特关于GoldieBlox 。她不会分享她在假期销售的游戏数量，除了说：“我们对这种反应很激动 – 这是一个梦想成真。”
查看GoldieBlox下面的最新商业广告。
As an AI language model, I do not have a specific language preference. However, I can provide a translation of the text into English:
David Cole Tes is the topic of this article. When a former Stanford University classmate released a masterpiece about gender imbalance in engineering courses, Debbie Sterling discovered her during breakfast in 2011. She asked why there were no great girl building toys when that woman and her brother played with Lincoln Logs and Lego blocks. “At that moment, it ignited my flame,” recalled the 31-year-old Sterling. “I became obsessed with this idea.”
A year later, she quit her marketing job at a jewelry company and invested $30,000 to design attractive and educational building toys for girls. She called her startup company GoldieBlox, after “Goldilocks and the Three Bears.” “The idea of GoldieBlox is not that original. There are a lot of pink Lego blocks on toy shelves,” Sterling explained. “But what were doing takes determination to execute and takes risks to do something different.”
She learned that girls preferred narrative games, so she built a prototype using Peg-Board, spools, strips, and structured GoldieBlox as a story, filled with books about invention and failure and “building things to help friends,” she said. But when she shared the concept with industry veterans, they scoffed. “The response I got was that girls arent inclined to build,” Sterling said. “Girls building toys are destined to fail.”
In 2012, she famously raised an astonishing $285,000 in a month through Kickstarter, allowing GoldieBlox to produce 40,000 units – a huge number for a first run. In late November, just in time for the holiday shopping blitz, GoldieBlox released a dazzling two-minute video on YouTube (produced by Sterlings filmmaker husband) depicting a group of energetic girls who made an epic Rube Goldberg machine with pink toys. The soundtrack was a reworked girl-power version of the Beastie Boys infamous misogynistic video, which garnered 7 million views and sparked a national conversation about the lack of girls in engineering.
The Beastie Boys use of the song was questioned, and although they were still shooting something, she eventually replaced the song from the video. Sterling insisted that the use of the song was not a marketing gimmick and described the incident as “one of the worst weeks of my life.” But the publicity was undoubtedly a boon