在今天的社交媒体饱和的“现在看,现在购买”轻快时尚周的世界里,发现时尚的下一件大事是艰难的。 Nordstrom最新的店内概念空间,即实验室,正在引领人才挑战,并向我们介绍一些杀手新设计师。
“作为零售商或编辑,整个赛季你都会看到这么多。你只是在处理,处理和加工,“Nordstrom创意项目副总裁Olivia Kim说 引诱. 2015年秋季,该品牌不再淹没在灵感之海中,而是将其作为推出SPACE的火花。专为突出新兴设计师而设计,这家迷你店内精品店展示了Balenciaga等前所未有的名字作品。 Demna Gvasalia和崭露头角的设计师Simone Rocha。 “当然,在新兴设计师的演变中,你不会永远保持新兴,”金说。 “有些品牌被业界称为新兴市场,并迅速成为一些最热门的名字。”
这些炙手可热的新兴品牌的迅速成功让她思考了SPACE的真正使命 – 展示和支持设计师,他们拥有尚未在文化时代精神或Instagram推特中炙手可热的优秀人才。因此,她推出了实验室,这是SPACE内的一个空间,今天就到达了选定的Nordstrom商店。 “我有一些对我如此引人注目的设计师,但我并不认为他们适合SPACE。他们的业务并不像我们拥有的其他一些设计师那样成熟,但有些东西真的很吸引人,我不能放手,“金说。
该实验室的首届课程的特色是同时具有永恒性和令人羡慕的社交媒体世界。有Dilara Findikoglu,以她的反叛审美和赋予权力的剪裁而闻名;帕森斯的毕业生埃里克·施罗斯伯格(Eric Schlosberg)将朋克与一些公主般的魅力融为一体; Eckhaus Latta,性别模糊的品牌,以制作时尚艺术男女皆宜的服装而闻名; A.W.A.K.E.,日本风格的服装,采用真正独特的衬衫,外套和连衣裙;和Vejas,一个以硬和软美学的情感混合而闻名的品牌。 “他们都拥有如此有趣的原始性和年轻性,但他们也有这样的雄心,远见和决心,”金说。 “我想支持他们,因为他们有这么棒的故事,或者我们爱上的藏品中有些东西。”
对Kim而言,爱上一位新兴设计师不仅仅是发现酷炫的新美学。 “有很多设计师在那里制作漂亮的衣服。对我来说,这是关于完整的包装 – 设计师是谁,他们代表什么,他们想要达到什么样的受众,“她说。 “他们对自己正在做的事情充满热情和真实的态度。”
在今天的政治气候中 – 尤其是涉及Nordstrom-Kim的政治争议,发现设计师使命背后的“原因”更为重要。 “看起来像Dilara这样的设计师是令人鼓舞的,她是一个非常坚强的女性,并将她的收藏作为她想要做的事情的延伸和说法,”她说。 “她有如此强大的信息,她所做的一切都来自于如此敏感和强烈的女性观点。”
您可以在nordstrom.com上在线查看酷炫的新人类。
Julius
As an AI language model, I do not have a specific language preference. However, I can provide a translation of the text into English:
In todays world of fast fashion weeks saturated with social medias “see now, buy now” mentality, discovering the next big thing in fashion is difficult. Nordstroms latest in-store concept space, the Lab, is leading the talent challenge and introducing us to some killer new designers. “As a retailer or editor, you see so much throughout the season. Youre just processing, processing, and processing,” said Olivia Kim, Nordstroms Vice President of Creative Projects. In the fall of 2015, the brand no longer drowned in a sea of inspiration but sparked it by launching SPACE. Designed to highlight emerging designers, this mini in-store boutique showcased unprecedented names like Balenciaga, Demna Gvasalia, and up-and-coming designer Simone Rocha. “Of course, in the evolution of emerging designers, you wont always stay emerging,” Kim said. “Some brands are called emerging markets and quickly become some of the hottest names.” The rapid success of these hot emerging brands made her think about the real mission of SPACE – to showcase and support designers who have outstanding talent that has not yet become hot in the cultural zeitgeist or on Instagram and Twitter. Therefore, she launched the Lab, a space within SPACE that arrived today at selected Nordstrom stores. “I have some designers who are so compelling to me, but I dont think theyre right for SPACE. Their business isnt as mature as some of the other designers we have, but theres something really compelling about them that I cant let go of,” Kim said. The Labs inaugural program features both timeless and envy-inducing social media worlds. Theres Dilara Findikoglu, known for her rebellious aesthetics and empowering cuts; Parsons graduate Eric Schlosberg blends punk with some princess-like charm; gender-fluid brand Eckhaus Latta is known for making fashion art for both men and women; A.W.A.K.E., a Japanese-style clothing line that uses truly unique shirts, jackets, and dresses; and Vejas, a brand known for its emotional mix of hard and soft aesthetics. “They all have such interesting originality and youthfulness, but they also have such ambition, foresight, and determination,” Kim said. “I want to support them because they have such great stories or theres something in the collection that we fall